ALLIANCE PARTNER:
Intellipaat

PRICE: 614.00

In this Digital Marketing certification course, you will master the core concepts, coupled with various tools and technologies, in Digital Marketing. These concepts include SEO auditing, pay per click, web analytics, social media strategy and planning, mobile advertising, content creation and marketing, elements of email marketing, Digital Marketing strategy, etc.

Key Skills:

  • Digital businesses
  • Various tools and techniques for Digital Marketing
  • SEO and on-page optimization tips
  • End-to-end Google AdWords PPC campaigns
  • Google Analytics
  • Email and mobile marketing
  • Working with Google Webmaster
  • Basics of social media marketing
  • Content marketing and its strategies
  • Metrics to determine effective campaigns
  • Google reporting tools and evaluation techniques

Belhaven University PLA Credits Assessed:

Digital Marketing Master Course – 15 Credits

Google Analytics Certification Course – 4 PLA Credits

Search Engine Marketing (SEM) Training – 4 PLA Credits

Search Engine Optimization (SEO) Training – 4 PLA credits

*Please note, there is a maximum number of PLA credits that may be applied to a degree program at Belhaven University.  Refer to their website for the latest on PLA policies.