In this Digital Marketing certification course, you will master the core concepts, coupled with various tools and technologies, in Digital Marketing. These concepts include SEO auditing, pay per click, web analytics, social media strategy and planning, mobile advertising, content creation and marketing, elements of email marketing, Digital Marketing strategy, etc.
During this course students will learn to identify risks to an organizations cyber environment; differentiate cyber risks of a large organization from those of a small company, clinic, or Small Office / Home Office (SOHO); identify specific laws and acts both foreign and domestic related to business continuity; and develop an appropriate Disaster Recovery / Business Continuity (DR/BC) implementation plan.
Upon completion of this course, students will be able to describe the Communication Planning Process; undertake a situational, audience and channel analyses; develop communication objectives for specific audiences in a given scenario/ disaster/ emergency; formulate appropriate messages for specific audiences; and conceptualize appropriate Risk Communication Material.
During this course students will learn about the scope and context of Disaster Risk Planning (DRP) with an environmental focus, as well as its role and importance in reducing risks. Students will learn how to plan, facilitate, and coordinate DRP activities in their country interactively with national stakeholders.
During this course students will learn to understand the basics of how global warming is affecting extreme events and increasing vulnerability to hazards.
You can have great Qualifying or presenting skills in place, but without strong Closing skills you still may not win the sale. This course is made up of 3 separate lessons and covers all the skills of closing the sale.
In order to convince a customer to buy they need to be sold on your hotel and why they should choose your property instead of a competing facility. This course covers all the skills of presenting the hotel to a prospective customer in 3 lessons.
The second step of the sales process is the Qualification and having great qualifying skills is critical for a sales person to be able to present and sell to the customer’s needs. This course is made up of 3 separate lessons.
The reservations and front desk team can play a major role in booking business for the hotel. Handling incoming inquiries in a highly effective manner can make the difference between winning and losing the sale.
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